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THE DEBRIS OF MARKETING PREFIXES What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39…

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SOUNDLOGIC APPOINTS POINTNINE LINTAS AS ITS FULL-SERVICE AGENCY TO LAUNCH NEXT GENERATION AUDIO RANGE Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand…

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BE BOLD, STAY RELEVANT: AMEER ISMAIL, POINTNINE LINTAS To say that the communications landscape is changing is a gross oversimplification. Over the past few years, driven by a rapidly evolving media landscape, technology developments and rising consumer expectations, communication agencies and holding companies are feeling the heat and are getting their best brains to figure…

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IN THE BATTLE FOR BRAND RELEVANCE, TALKABILITY TRUMPS TRUTH: FRED COOK GolinOpinion, the PR division of PointNineLintas, recently released its first marketing product, Relevance India. The research, conducted in 13 markets, including India, and covering over 13,000 respondents, is part of the Relevance framework which is being rolled out globally. The first round of data…

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POINTNINE LINTAS APPOINTS ASHEESH MALHOTRA AS EXECUTIVE DIRECTOR, GOLINOPINION The Indian advertising and marketing industry has been witnessing some high decibel moves over the past few months. News of agencies firming up their leadership teams, to that of prominent names making an exit, have been constantly doing the rounds in the media. Amidst this action,…

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MULLENLOWE LINTAS GROUP PROMOTES AMEER ISMAIL TO PRESIDENT, GOLINOPINION PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also…

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GOLINOPINION INDIA WINS THE PUBLIC RELATIONS MANDATE FOR PROPERTY SITE MAGICBRICKS GolinOpinion India has won the PR mandate for Magicbricks, India’s No.1 property site. The agency was appointed after a multi-agency pitch. The role of GolinOpinion will be to build a strategic framework for Magicbricks by establishing the brand’s core values that define it across…

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GOLINOPINION WINS THE PR MANDATE FOR DR. OETKER INDIA GolinOpinion, the PR agency from the marketing services cluster of MullenLowe Lintas Group, has won the PR mandate for Dr. Oetker, a leading food brand of western cuisine in India. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive…

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GOLINOPINION WINS THE INDIA PR MANDATE FOR PORSCHE AND LAMBORGHINI GolinOpinion has won two prestigious brands in the automobile sports and luxury sector – Porsche and Lamborghini. The agency was appointed after a multi-agency pitch and will work closely with the leadership team to provide decisive and dynamic strategy for both iconic brands. GolinOpinion India…

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HOW LINOPINION GH IS STRADDLING GROWTH IN THE PR BUSINESS LinOpinion GH’s Jonathan Hughes and Ameer Ismail share key insights on the agency’s success story, developing long-term relationships with clients, and being future-ready  It was a year-and-a-half ago that Golin Harris, the public relations firm of Interpublic Group, had joined hands with Indian agency, LinOpinion….

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PRWEEK AWARDS ASIA 2015: LINOPINION GOLIN STRIKES GOLD FOR LIFEBUOY’S ‘HELP A CHILD REACH 5’ LinOpinion Golin bagged two Golds at the PR Week Awards Asia 2015, one of which was in a pan-Asia category of Public Education Campaign of the Year and the other in South Asia PR Campaign of the Year. Both the…

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‘PR AGENCIES ARE NOT STRUCTURED TO DEAL WITH CHANGING REALITY’ Ameer Ismail, executive director, LinOpinion GH and Lowe Lintas + Partners, speaks about the evolving role of PR, the need for structure, storytelling and more It was in 2013 that GolinHarris entered into a JV with IPG entity Lowe Lintas & Partners’ PR unit LinOpinion…