GOLINOPINION LEVERAGES BIGO LIVE’S #WEARETHANKFUL INITIATIVE BIGO is a fast-growing Singapore Internet company established in 2014 that operates products and services in more than 150 countries and enables people to live-stream their favorite moments, showcase their talent, and stay connected with friends in a positive, healthy, and creative way. The Objective: With an aim to…
#SHEFIRST #PADSAREESSENTIAL, SAYS PAREE IN A CAMPAIGN BY GOLINOPINION Advocacy Campaign on Women Hygiene and Outreach on ensuring access to Sanitary Pads for women in need, during the lock down GolinOpinion Delhi team in association with Soothe Healthcare (an organization which manufactures sanitary pads under the ‘Paree’ brand name) initiated a national campaign, championing the…
GOLINOPINION CREATES WIDESPREAD VISIBILITY FOR LOWE LINTAS’ #MAINBHIMUMBAIPOLICE CAMPAIGN In the wake of the novel Covid-19 pandemic outbreak, in a country like India with a total population of 1.36 billion, social distancing is the need of the hour in order to contain the spread of the virus. However, in a city like Mumbai that houses…
GOLINOPINION VIRTUALLY REINFORCES TATA STARBUCKS’ POSITION AS CUSTOMER FAVOURITE Tata Starbucks, the leading chain of coffeehouses is a beacon for coffee lovers everywhere. With over 185 stores across 11 cities and a loyal base of ~300,000 daily customers across India, Starbucks counts on ‘Human Connections’ as one of its strongest brand pillars. Amidst the COVID-19…
GOLINOPINION RE-INSTATES MARRIOTT INTERNATIONAL A FRONT-RUNNER IN THE CULINARY INDUSTRY Marriott International Inc. has an extraordinary F&B repertoire in the hospitality industry with over 5000 chefs across 200+ restaurants in India. We introduced ‘Masters of Marriott’ last year, an initiative that established the brand as a front-runner in the industry. GolinOpinion reinforced the Marriott’s strength…
IMPACT INTERVIEWS AMEER ISMAIL FOR ITS 15TH ANNIVERSARY SPECIAL EDITION
GolinOpinion works with Hopscotch to launch #MomRapChallenge Hopscotch India Wins Big at the Masters of Modern Marketing Awards Paying an ode to mothers on the occasion of Mother’s Day was a no brainer for India’s leading kids fashion brand – Hopscotch. A think tank discussion was on, on how to leverage the day with none…
Reputation Today in conversation with Ameer Ismail When asked ‘What makes you tick?’ Ameer Ismail, President, GolinOpinion was firm in his answer – “I think it’s resilience and commitment.” For people in the business, at an earlier stage, it was passion and learning; as you go along, it is invaluable learning that keeps you going, he noted….
LISTEN TO YOUR CONSUMER AND DELIVER ON WHATEVER PROMISES YOU MAKE – AMEER ISMAIL Confucius said and I stand by this dictum: “A good government needs weapons, food and trust. If one cannot hold on to all three, he should give up weapons first, food next. Trust should be guarded till the end, because without trust…
THE DEBRIS OF MARKETING PREFIXES What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39…
SOUNDLOGIC APPOINTS POINTNINE LINTAS AS ITS FULL-SERVICE AGENCY TO LAUNCH NEXT GENERATION AUDIO RANGE Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand…
BE BOLD, STAY RELEVANT: AMEER ISMAIL, POINTNINE LINTAS To say that the communications landscape is changing is a gross oversimplification. Over the past few years, driven by a rapidly evolving media landscape, technology developments and rising consumer expectations, communication agencies and holding companies are feeling the heat and are getting their best brains to figure…
