GOLINOPINION RE-INSTATES MARRIOTT INTERNATIONAL A FRONT-RUNNER IN THE CULINARY INDUSTRY
Marriott International Inc. has an extraordinary F&B repertoire in the hospitality industry with over 5000 chefs across 200+ restaurants in India. We introduced ‘Masters of Marriott’ last year, an initiative that established the brand as a front-runner in the industry.
GolinOpinion reinforced the Marriott’s strength and leadership in the F&B industry, as the largest hospitality chain in the world geared itself for its fourth installment of Masters of Marriott with Italian-Argentinian chef Mauro Colagreco from the acclaimed restaurant Mirazur, adjudged as the ‘World’s Best Restaurant 2019’ by World’s 50 Best Restaurants.
GolinOpinion amplified Chef’s visit to India with Masters of Marriott as yet another initiative taken by Marriott International to celebrate the pursuit of consistent innovation and excellence in the world of F&B. Through exclusive announcements and high-impact interviews prior to chef’s arrival, the agency drove curiosity around Marriott’s exclusive culinary experience with the World’s Best Chef.
The agency ensured great attendance at the press meet, with not only leading media titles present at the event, but also key influencers including renowned chefs and F&B bloggers. GolinOpinion secured an interview with the country’s leading English business channel, CNBC TV 18 at a primetime slot. We further initiated focused interactions with top media across categories, including The Hindu, Mid-Day, Firstpost.com, Vogue India and Conde Nast Traveller that further helped in creating varied narratives around Masters of Marriott.
Through their efforts, the team targeted a potential reach of 51 million via media outreach and 3.2 million via social media, further establishing Marriott as the ultimate culinary authority in India.
Key coverage clips:
- CNBC TV 18 – Hi Life: Online food critics vs Culinary Culture
- Mid-Day – ‘Cook with love, like our grandmothers did’
- com – Top chef Mauro Colagreco of Mirazur fame dishes on India visit, culinary influences, and the food he loves
- The Hindu – Michelin’s star chef comes to Mumbai
- Vogue India– The chef from the world’s best restaurant will be cooking in India