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Listen to your consumer and deliver on whatever promises you make: Ameer Ismail

Confucius said and I stand by this dictum: “A good government needs weapons, food and trust. If one cannot hold on to all three, he should give up weapons first, food next. Trust should be guarded till the end, because without trust we cannot stand.” Trust is the most basic element of social contact –…

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THE DEBRIS OF MARKETING PREFIXES What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39…

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SoundLogic appoints PointNine Lintas as its full-service agency

To launch next-generation audio range Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new…

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Be bold, stay relevant: Ameer Ismail

To say that the communications landscape is changing is a gross oversimplification. Over the past few years, driven by a rapidly evolving media landscape, technology developments and rising consumer expectations, communication agencies and holding companies are feeling the heat and are getting their best brains to figure out new models for sustained profitability and a…

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IN THE BATTLE FOR BRAND RELEVANCE, TALKABILITY TRUMPS TRUTH: FRED COOK GolinOpinion, the PR division of PointNineLintas, recently released its first marketing product, Relevance India. The research, conducted in 13 markets, including India, and covering over 13,000 respondents, is part of the Relevance framework which is being rolled out globally. The first round of data…

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An interaction with Fred Cook and Ameer Ismail on the global issue of retaining and...

Cook, along with Ameer Ismail of PointNine Lintas and GolinOpinion, also spoke about the urgency of reacting when in crisis and explained how social media has changed the game for everyone Talent is an issue across various sections in the media industry. While advertising, media planning and other verticals have had their say in this,…

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An interaction with Fred Cook and Ameer Ismail on the global issue of retaining and...

Cook, along with Ameer Ismail of PointNine Lintas and GolinOpinion, also spoke about the urgency of reacting when in crisis and explained how social media has changed the game for everyone Talent is an issue across various sections in the media industry. While advertising, media planning and other verticals have had their say in this,…

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POINTNINE LINTAS APPOINTS ASHEESH MALHOTRA AS EXECUTIVE DIRECTOR, GOLINOPINION The Indian advertising and marketing industry has been witnessing some high decibel moves over the past few months. News of agencies firming up their leadership teams, to that of prominent names making an exit, have been constantly doing the rounds in the media. Amidst this action,…

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PointNine Lintas announces leadership team

PointNine Lintas, the newest independent agency from the MullenLowe Lintas Group, announced the first set of names in its leadership team. It’s a lineup of senior domain-experts that will work with the CEO, Vikas Mehta. All teams of PointNine Lintas will be co-located in offices in Mumbai, New Delhi (NCR) and Bangalore respectively. Ameer Ismail…

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MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion

Monday 29th May: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as…

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MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion

Monday 29th May: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as…

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MULLENLOWE LINTAS GROUP PROMOTES AMEER ISMAIL TO PRESIDENT, GOLINOPINION PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also…